TL;DR: Emerging technologies in Australia’s cattle industry promise value-based marketing by enabling precise measurement of carcass quality and yield, aiming to enhance producer profitability through detailed feedback.
At the recent ICMJ conference in Rockhampton, experts discussed technologies revolutionising Australia’s cattle industry by enabling value-based marketing.
The Current Scenario
Currently, the worth of products from cattle is generalised, not reflecting the true value of different parts of a carcass. Value-based marketing aims to reward producers based on the specific quality and yield of each part, including by-products like hides and offal.
A significant value gap exists among cattle from the same batch. This disparity isn’t just in appearance but also in quality and yield, with some animals having superior traits that increase their market value.
Addressing the Challenge
The challenge lies in conveying this value discrepancy to farmers and assisting them in enhancing the worth of each animal. The focus is on utilising data analysis to provide meaningful feedback to producers.
Emerging technologies offer solutions for early and accurate value assessment. For instance, new tools can predict cattle’s marbling score while they are still alive, alongside yield predictions.
Technological Advancements
One such innovation is the European E+V carcase grading camera. This tool, much more affordable than X-ray alternatives, promises near-equivalent accuracy in yield prediction.
Moreover, the MEQ Probe employs ultraviolet light to grade marbling in carcases quickly, allowing for faster processing and feedback to farmers.
Technologies enabling pre-chilling carcase sorting can significantly enhance boning process analysis, maximising carcase value.
Nuclear Magnetic Resonance (NMR) is another promising technology, currently under trial for its ability to non-invasively measure marbling and other key traits in live animals.
Future Directions
The journey towards implementing these technologies at a farm level is underway, with a feedlot trial of a working NMR machine planned for this year.
Despite progress, there’s a continuous need for development in this area, underscoring the importance of ongoing research and innovation.
