Meat & Livestock News

USDA’s Trade Mission Strategy Expands to India

TL;DR: USDA targets India for trade expansion after securing $67 million in sales from a trade mission to South Korea, focusing on agricultural exports.

Following successful outcomes in South Korea, the USDA is now targeting India to boost U.S. agricultural exports.

The recent South Korea mission yielded promising results, with $67 million in anticipated sales for American companies. Now, the USDA’s gaze turns to India, with a trade mission set for April 22. This expedition, comprising 47 businesses and several State Departments of Agriculture, aims to explore India’s market potential for U.S. agribusiness.

American products like poultry, vegetables, and nuts have seen an 11% growth in exports to India over two years. The USDA credits this to India’s favourable perception of American food standards.

Participants in the India mission include notable entities such as the Iowa Turkey Federation and Culver Duck Farms Inc.

The South Korean mission’s success, in establishing contracts worth $67 million, underscores the value of these trade endeavours. U.S. exports to South Korea, including beef and pork products, surpassed $7.5 billion in 2023.

The USDA’s initiative demonstrates the importance of expanding into new markets, ensuring the global presence of U.S. agricultural products.