Innovations Paving the Way for Value-Based Marketing in Cattle Industry
TL;DR: Emerging technologies in Australia’s cattle industry promise value-based marketing by enabling precise measurement of carcass quality and yield, aiming to enhance producer profitability through detailed feedback. At the recent ICMJ conference in Rockhampton, experts discussed technologies revolutionising Australia’s cattle industry by enabling value-based marketing. The Current Scenario Currently, the worth of products from cattle […]
Revolutionising Lambing with Containment Feeding
TL;DR: SA sheep producer Brett Nietschke uses containment feeding to protect ground cover and improve lambing rates, showcasing its effectiveness despite initial challenges and dry conditions. Brett Nietschke, a sheep producer from SA, has adopted containment feeding to combat soil erosion and improve pasture rejuvenation, aligning with the MLA-sponsored Barossa Improved Grazing Group (BIGG) project. […]
Australian Goat Meat Exports Surge to Record Levels, Shaping Global Market Dynamics
TL;DR: In 2023, Australian goat meat exports soared, reaching the second-highest volume since 2014 and significantly influencing global markets. Prices dropped, yet Australia dominated key markets, notably surpassing New Zealand in China. In 2023, Australian goat meat witnessed a significant upturn in exports, hitting the second-highest annual volume since 2014, with a whopping 33,891 tonnes […]
Rethinking Emission Targets for Cattle
TL;DR: Adam Coffey advocates reevaluating cattle’s emission targets, distinguishing them from fossil fuels and highlighting their carbon sequestration role, urging fair and modernised industry standards. Adam Coffey, Cattle Australia’s deputy chair, recently highlighted the urgent need to update the emission targets for the Australian cattle industry. Speaking at the ICMJ Northern Conference in Rockhampton, he […]
Pressures on Feeder Cattle Prices Continue
TL;DR: Feeder cattle prices face pressure from increased supply, limited demand, and falling forward contract prices, exacerbated by recent weather disruptions. Market activity has quieted, with current buying urgency affected by economic uncertainties and a noticeable gap between grain-fed and grass-fed beef prices, impacting profitability and demand dynamics in the industry. Feeder cattle prices are […]
The Future of Beef Industry and Global Trade Rules
TL;DR: The Australian beef industry faces challenges with changing global trade rules, emphasising the need for adaptability and advocacy to protect its position in the international market amidst evolving sustainability and animal welfare standards. The beef sector’s promising talents were recently urged to focus on evolving global trade trends, especially as key trading partners shift […]
25 Years of Enhancing Meat Quality with MSA
TL;DR: MSA celebrates 25 years, highlighting increased returns and global expansion in enhancing meat quality grading. In 2023, MSA celebrated 25 years as the top system for grading meat quality. The latest Annual Outcomes Report highlights MSA’s success, including a record $259 million returned to beef producers in 2022-23. Key achievements this year include a […]
Exploring Dairy Cattle’s Meat Quality with MSA
TL;DR: MSA research confirms dairy breeds can match beef in meat quality with proper feeding strategies, suggesting new value opportunities for dairy calves and exploring innovative cooking protocols for enhanced eating quality. MSA is diving deep into research to ensure both cattle and sheep meat meet MSA grading standards. In the past year, this has […]
Australian Beef Producers Show Optimism: Insights from the First-Ever Beef Producers Intentions Survey
TL;DR: The inaugural Beef Producers Intentions Survey, conducted by Meat & Livestock Australia (MLA), reveals a strong sense of optimism among Australian beef producers for the year ahead. Despite some regional variations in sentiment and intentions regarding herd size, overall, the industry looks toward 2024 with positivity, influenced by recent improvements in weather and market […]
From Farm to Fork: A Virtual Journey at the Sydney Royal Easter Show
TL;DR: The Sydney Royal Easter Show attendees will get a unique glimpse into Australia’s red meat industry through Meat & Livestock Australia’s (MLA) Paddock-to-Plate virtual reality experience. This immersive tour offers insights into beef, lamb, and goat meat production, emphasising sustainability, animal welfare, and the journey of meat from farm to consumer. This year’s Sydney […]
