Impossible Foods, renowned for its plant-based meat alternatives, recently showcased its newest creation, the Impossible Beef Hot Dog, at a tasting event held in New York City on December 16. This event marked the debut of the company’s latest innovation, which is anticipated to hit the shelves in restaurants and grocery stores by 2024.
The launch of the Impossible Beef Hot Dog is a key development for Impossible Foods, reflecting its ongoing commitment to expanding its range of plant-based products. This new hot dog variant is designed to be a healthier alternative to traditional beef hot dogs, boasting 50% less total saturated fat and double the protein content compared to a leading beef hot dog brand.
Peter McGuinness, CEO and President of Impossible Foods, emphasised the iconic status of hot dogs in American culture and the company’s ambition to incorporate them into their product range.
He stated, “Hot dogs are an undeniably classic part of American culture. It’s long been a priority to add them to our product portfolio.” McGuinness further noted, “Our adaptation replicates that quintessential hot dog taste while offering consumers a nutrient-dense product that’s better for the planet. We want people to see that there’s no compromise when you choose Impossible products.”
This introduction marks the seventh new product from Impossible Foods in the past year, demonstrating the company’s rapid innovation and growth in the plant-based food sector.
