In a recent interview with Brownfield, Chad Vincent, the leader of Dairy Farmers of Wisconsin, he highlighted the transformative role of artificial intelligence (AI) in enhancing agricultural practices and research. This development is part of a broader trend where AI is increasingly integrated into various aspects of farming and agricultural management. Vincent illustrated the efficiency of AI tools, such as Chat GPT, in data mining and decision-making processes. He shared an instance where the AI system provided comprehensive information about Dairy Farmers of Wisconsin in a matter of seconds. This rapid data processing capability offers a clear and concise understanding of the organisation’s activities, significantly speeding up information dissemination. Emphasising the accessibility of AI, Vincent mentioned that farmers need not be experts in AI technology but should remain open to utilising these new tools. Dairy Farmers of Wisconsin has been employing AI for consumer research, moving away from traditional methods like focus groups. This shift to virtual conversations using AI robots allows for extensive research, including topics like sustainability, at a fraction of the cost and time. The ability to conduct a thousand virtual conversations a day marks a significant advancement over conventional methods. Vincent also touched upon the application of AI directly in farming practices. He described innovative AI-driven machines capable of identifying and eliminating weeds efficiently, processing thousands of weeds per minute. This targeted approach in weed management represents a substantial improvement over traditional, less precise methods. The adoption of AI in agriculture is not just limited to individual organisations. Vincent noted that many major corporations invest heavily in AI due to its rapid economic benefits, indicating a growing recognition of AI’s potential in the agricultural sector. Vincent’s insights were shared during the Professional Dairy Producers Dairy Insights Summit held in Madison, Wisconsin. The use of AI, as demonstrated by Dairy Farmers of Wisconsin, showcases a significant shift towards more technologically advanced, efficient, and cost-effective agricultural practices.